Good design is rarely about buying more; it is about choosing better. In this note we unpack the thinking our designers apply on every project.
Start with how the room is actually used at 8 am and 8 pm — the honest answer usually redraws the plan. Then commit to a hierarchy: one hero, two supporting acts, and everything else in service of them.
Finally, live with samples before you commit. Light changes everything, and a week of looking beats an hour of deciding.
